Beyonce, in cooperation with the company Coty, presents her new fragrance Pulse in September 2011. Pulse is a citrus - floral - gourmand fragrance, dedicated to the favorite flower of the singer - orchid. This energetic composition portrays the excitement that she feels on stage.

The fragrance opens with sparkling top notes of pear blossom, frozen bergamot and accord of Blue Curacao liqueur. The heart features Bluebird orchid, for the first time used in a fragrance. There are also notes of delicate peony and intensive midnight blooming jasmine. The base is warm, sensual and irresistible, made with Madagascar vanilla, musk and precious woods.

The modern faceted bottle is designed to look like it’s upside down, while its blue colors evokes the fragrance inside. The nose behind this fragrance is Bruno Jovanovic.